If you want to get into internet marketing at all, quite simply, you MUST utilize pay per click search marketing (or PPC). You don’t necessarily need to master this traffic generation strategy, but at a minimum you MUST use this for testing. If you don’t, you are really flying blind.
The benefits of PPC are obvious: people that are actively searching for you can find you, you can tap into immense, predictable traffic, you can track costs and sales/leads to the keyword, and you only pay for people who actually CLICK on your ad.
To use this for testing, you test the conversions and sales of your landing pages for certain keywords. You can continue to optimize your page until you’ve maximized its responsiveness. Then, at the end of the day, you’ll also have a list of the most responsive keywords. You can then use SEO (search engine optimization) to get free traffic through those and related keywords, or continue to ramp up your PPC efforts focusing on keywords that are most profitable, or best, do both.
Of course, Google’s Adwords is the premier PPC source, accounting for over 70% of internet searches. However, this also makes adwords quite competitive, especially for some markets.
If you’ve done any searching at all, you’ve likely stumbled upon Perry Marshall and his Definitive Guide to Adwords. This is known as the Bible of Adwords, and you should definitely go grab this book and read it cover to cover. You’ll also want to be on Perry’s e-mail list, as he really sends out some gems for free.
However, Perry is so popular that you’ve likely already even grabbed his book at one time or another. So, I wanted to focus on another great course and in some ways, I even like it better than the Definitive Guide to Adwords. It is called Adwords System Exposed, and I really like it as a training resource for a number of reasons.
First, the authors Mike P Reining and Vishen Lakhiani of MindValley Labs, have a ton of credibility, having both worked in the corporate side of the internet, before striking off on their own to find incredible success. So they REALLY know what they are talking about.
Most importantly, they walk you step by step through all of the important elements of building a profitable PPC campaign: building an appropriate keyword list, how to set up your adwords account, exactly how to bid and how to optimize all elements of your campaign, and why you may even need to delete your account and start over. (I did after reading Adwords System Exposed, and it has worked out very well for me.)
The book is so comprehensive that it really lets you see deeply into what is needed to succeed. It won’t necessarily be easy, but it absolutely can be done if you work smartly and follow their guide.
In addition to the book, they have a ton of videos that cover all the major FAQs that people have. I found that many of my questions were answered there, so I’m sure you’ll find those useful. Things like what CTR should I target, how should I bid, etc.
Anyway, here is the link to buy Adwords System Exposed if you haven’t done so yet. I hope you found this review helpful, and I know you’ll learn a ton by getting this book and reading it carefully, so I hope you do!
And, as a bonus to you, if you buy through my links here and e-mail me the reciept, I’ll do a quick but comprehensive market report on a market you are looking to enter. I’ll provide you the top 10 most successful marketers in that market (based on a major keyword that you provide), with each of their most successful ads and landing pages, and a complete list of all their keywords they are using. I normally charge $300 for a report like that, but I will provide it to you as a bonus for buying Adwords System Exposed from here.
Looking forward to helping you grow your online business in any way I can. Just e-mail me, or blog comment here, if you have any questions, comments, or issues, and I’ll get you a quick answer.
Sincerely,
Mike
