Call for Diversification

I was listening to some Howie Schwartz material today, and he brought up an interesting point.

He discussed how setting up a website, optimizing it, creating content, generating traffic, etc, all takes the SAME AMOUNT OF TIME, whether it is for a $20 e-book or a $1,500 product. He kind of called everyone out to think about their businesses and look for ways to offer higher ticket items.

He also brought up the point of still wanting to be diversified, and that there is a place for a full range of product offerings. But if there is a hole anywhere in your offering, you certainly don’t want to be missing out on the large sales.

In this case, it is unusual but the network marketing industry might actually be ahead of the curve compared to pure internet marketing. In the last few years, part of the network marketing arena HAS been shifting to higher ticket items, generally in the specialized information arena, including high priced conference tickets. These businesses are known as GPT (Get Paid Today), or High Ticket Direct Sales or Top Tier Business Opportunities, and I would highly recommend looking into some of these, especially if you are somewhat versed with internet marketing strategies. (For example, see some information here about a company called LifePath Unlimited.)

I believe strongly that a strong, well designed business will include plenty of affiliate products for quicker income, a back-end (high quality) network marketing business for both residual income and highly leveraged income, AND a Top Tier Business for a large payoff. Of course, monetizing through selling adspace is fine too, but that should generally be the bottom rung of the strategy for most home-based businesses.

Of course, traffic generation strategies should also be diversified, but that is for another time….

Mike